Brendan's Cross | "Shine" Video
Have a look at something that was shot & edited in under a week. This was actually a 1-take green screen test with only the singer, taped at the end of a long, hot photo shoot for Brendan's Cross. BC is a 5-piece Chicago-based band with a new record coming out called "Vs. The World," produced by (sir) Chip Znuff. Regardless of the production value, the singer asked me to put it online anyway (better than nothing, I guess). In my opinion, the piece:1. Features a very strong song & production
2. Features a very engaging/talented singer/songwriter with a cool vibe (and great pipes).
To me, the singer Rich almost has a rockabilly/Elvis thing going on, although I can't imagine there's any way that was intentional.
RESOLUTION. Here's what's funny about this video: When it's reformatted with an online sharing site (I use Vimeo.com for the sharper picture, YouTube.com to spike search engine ranking), the video seems to even out into a softer, film-ish look. However, when it's rendered in the highest resolution available to me (NTSC, 30-ish frames per second, .avi format), it looks like a cheesy public access production. Go figure. And so the question: Maybe there should be a strategy for content produced (for the time being) with that low-resolution softening effect in the plan?
CAMERAS. I used a Canon GL1, shot at 30 p. I was REALLY wishing we'd shot this in the "film-look" 24 p, but that camera wasn't available at the time.
Labels: Brendan's Cross, Chicago band, chip znuff, Green screen, music video, rock n roll chef, Shine
