Monday, June 26, 2006 

Totally Chipotle Redux

And... here they are! Although these new labels are admittedly stripped down/minimalist looking, there's a long logic behind them - and they did take quite a while to emerge. Bottom line: this new look has no other purpose than to stick out on shelves and to get someone to pick up the product.

THE PICKUP. Having spent more than a little time doing in-store demos, watching how people shop, body language, etc., I arrived at a theory: Once someone actually picks up a product to look at it, there's at least a 50/50 chance it's going into their cart. Thereby fulfilling the sacred commercial/corporate "circle of life."

Wednesday, June 21, 2006 

Deja Vu (All Over Again)

Here's some video I just edited for this CCR tribute band I work with. The original idea was just to put up 60 seconds or so of the tune, but the singer (Dan McGuinness) did such a good job (taped live at the Liberty Theatre in Ft. Scott, Kansas, it inspired me to flesh out a full "performance art" piece. Probably the hardest part was trying to find the best images to match with the song. I suppose the best compliment would be that a 4 minute-plus tune (featuring only one continuous camera shot, and one musician playing) doesn't feel like it drags too much.

I've already gotten some static about this piece ("too dark"), but my hope is the piece stays true to the lyrical content of the song. FYI, I think John Fogerty proves he's still as sharp as ever with this recent release.