Baby Back Blues BBQ | Pulled Pork Label Design
HERE'S THE FIRST RETAIL PRODUCT FOR BABY BACK BLUES BBQ THAT I KNOCKED OUT (yay). To me, packaging design for retail is high consumer art, very competitive, very hard to do well. By well I mean: stand out on shelves, get folks to pick it up and put it into their shopping carts - period. I actually think the designs on cereal boxes are THE most researched, focus-group heavy, expensively-researched-before-they-hit-the-market products on shelves. Package design ALWAYS takes longer than most people realize (just getting to this point was probably 6 revisions, not including the logo). As BBB is also slowly introducing their brand for retail, there isn't an overwhelming demand to begin with. As such, the first-run labels will be done on color laser prints and affixed by hand onto the vac pack pulled pork units (not exactly cost effective for mass production). When/if the demand increases, the co-packer will have to figure out how to automate that part of production - but that's a good problem to have, right?At some point, I'm going to add something relative to this label (and every product vying for retail shelf space), regarding the Universal Code Council or GS1 (the organization which issues barcode accounts), which is truly nothing short of a monopoly. FYI, they lost a class-action law suit a few years back, which turned out quite well for those of us who created an account with them before 2000 (can you say "grandfathered in?").
Labels: america loves bbq, baby back blues, package design, pulled pork, rock n roll chef
