Totally Chipotle Redux
And... here they are! Although these new labels are admittedly stripped down/minimalist looking, there's a long logic behind them - and they did take quite a while to emerge. Bottom line: this new look has no other purpose than to stick out on shelves and to get someone to pick up the product.
THE PICKUP. Having spent more than a little time doing in-store demos, watching how people shop, body language, etc., I arrived at a theory: Once someone actually picks up a product to look at it, there's at least a 50/50 chance it's going into their cart. Thereby fulfilling the sacred commercial/corporate "circle of life."
Well you got me, if you start importing to Oz I will pick it up off the shelf!
Posted by
Ange |
12:50 AM